S.M.A.R.T. stands for Social Media Apartment Rental Tools. Developed by Envolve, LLC, the program offers managers and owners a way to market, advertise, and monitor their properties all under one plan. Packages consist of different levels of involvement required on the property’s behalf, giving the property the option to take full control (or little to no control). With its custom social media and website traffic reports, SMART makes it easy for managers to see how much traffic they’re receiving.